I’m at Web 2.0 and Beyond - Applying Social and Collaborative Tools To Business .
Social is Good for Business: Snockles
Neil Burton, Web Spiders
Enterprise Snockles - a corporate version of Snockles - yet another social messaging app which looks like another Twitter.
Aimed at creating a corporate social network to build better commercial and team relationships, improve knowledge management, build communities, speed up innovation.
Web and mobile phone integrated.
Key thought (JE) - why would I want my employer to own my social graph?
Technorati Tags Collaboration, social-computing, Web20-conference
Cite as:
Elve, J. E. (Mar 05, 2008). Web 2.0 and Beyond: Social is Good for Business. Synesthesia. Retrieved Jul 06, 2008 from http://www.synesthesia.co.uk/blog/archives/2008/03/05/web-20-and-beyond-social-is-good-for-business/
Unless otherwise expressly stated, all original material of whatever nature created by Julian Elve and included in this weblog and any related pages is licensed under a Creative Commons License.
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March 7th, 2008 at 2:19 pm
Julian, thanks for your brief blog on Snockles. It is an interesting key thought you bring up….
We see Enterprise Snockles as a business social tool for use internally within a large organisation.
In this case is your social graph actually intellectual property of the company?
would a company who gave you a tool want you to use the benefits of this when moving to another organisation (who could be a competitor)?
all interesting points which I am sure the community could comment on.
To be honest we are seeing a bigger interest in the “white labelled” version which attaches to your existing web site, can be rebranded and marketed to. This I feel would maybe a more open community, which users who left the organisation could potentially still use …
I’m just thinking aloud here…
but I would be interested to hear your or other people further thoughts on Snockles.
Thanks again for the blog!
Best Regards
Neil B.
P.s. the podcasts of Unicom’s Social tools conference can be found at:
http://www.focusbiz.co.uk/conferences/web2.0/day1.htm