I’m at Web 2.0 and Beyond - Applying Social and Collaborative Tools To Business .
Who’s Afraid of Identity?
Tom Ilube, Garlik
Garlik aiming at the “mainstream digital consumer”
Explosion of personal data on the web in last 18 months. Equivalent huge rise in ID theft.
Consumers don’t understand identity management…
But people make decisions about us based on our web status…
And then the talk ended - mostly a “here we are” pitch for Garlik without actually saying anything about what they do…
Technorati Tags Collaboration, social-computing, Web20-conference
Cite as:
Elve, J. E. (Mar 06, 2008). Web 2.0: Who’s Afraid of Identity?. Synesthesia. Retrieved Jul 06, 2008 from http://www.synesthesia.co.uk/blog/archives/2008/03/06/web-20-whos-afraid-of-identity/
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March 6th, 2008 at 6:26 pm
Consumers are not the only ones who don’t understand identity management. Many businesses don’t really understand it either haha. Web 2.0 is all about making things easy. If we want to authenticate to all of these Web 2.0 websites and applications with identity integrity, we better figure out how to make Identity 2.0 easy
March 11th, 2008 at 4:38 pm
Couldn’t agree more!