SynesthesiaWiki : AudienceAggregator

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One of the roots of added value in the media market, this role is carried out when a company brings together an audience for material.

That aggregation can then be used to create a revenue stream, typically by charging advertisers for the right to advertise to the audience, or by attracting government funds for delivering a public service remit to that audience.
Cite as "Multiple Authors; AudienceAggregator. Synesthesia Wiki; Retrieved 20th Nov 2008 from http://www.synesthesia.co.uk/wikka/AudienceAggregator"
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