Acronym from [game theory] as applied to business strategy
* Players
* Added Values
* Rules
* Tactics
* Scope

Change any one of these and you change the game. Can be used as the basis of a methodical scan through the business environment in search of alternative strategies.

!Players
Who are the companies, groups and individuals with whom you interact? What roles do the play? Use [value net] analysis as a structured way of mapping.

How could you change who is playing the game?

!Added Values
Each player brings a certain value to the game - that is their added value. What value does each player bring? To calculate, determine the difference between the value created with the player included and the value created by the remaining players when that player is removed - that is the added value of that player.

According to ["Brandenburger and Nalebuff" The Right Game], game theory posits that "you cannot take away from the game more than you bring to it". Note that you are not guranteed to realise your added value (e.g. the card game in [The Right Game] and CoOpetition)

There are strategies to increase your added value or reduce that of the other players.

!Rules
There are no fixed and universal rules in business - laws, contracts even custom and practice constrain how a particualr market works. Look for strategies that exploit the rules to your advantage, alternatively change them in ways that woprk better for you.

!Tactics
Moves used to change the way the other players think - for example to manage perception or create uncertainty.

!Scope
The boundaries of the game. How could you change the boundaries to your advantage?
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