!!The Right Game: Use Game Theory to Shape Strategy
[Adam M. Brandenburger] and [Barry J. Nalebuff]
Harvard Business Review [article |http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=95402] included in the pre-reading for [Developing Deliverable Strategies]
!Summary
* Lessons dervied from [Game Theory]
* Business as a non-zero-sum game - possiblity of win-win
* Introduces idea of co-opetition - a mixture of co-operation and competition.
* Introduces idea of [Value Net]
Customers
Suppliers
Substitutors
Complementors
* [PARTS analysis]
Players
Added Values
Rules
Tactics
Scope
!See Also
* CoOpetition
- [Source]
- [History]
- 2005-06-20 12:44:33
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