A structured way of thinking about the relationships around a business

[ http://www.synesthesia.co.uk/blog/images/valuenet.gif ]


!Customers[#CusTomers]
Simplistically, the people or companies who give you money for your goods or services. In some situations it might be the Customer's Customer that is important.
!Suppliers[#SupPliers]
People or companies to whom you give money in return for goods or services that you use to produce goods for sale or deliver services to your customers.
!Substitutors (Competitors)[#SubstiTutors]
# People or companies who are (or could be) an alternative supplier to your customers for the goods and services you sell.
# People or companies who are (or could be) alternative customers for your suppliers for the goods and services they sell to you.
!Complementors[#CompleMentors]
# People or companies who sell (or could sell) goods and services to your customers that will increase the demand for your goods or services.
# People or companies who buy (or could buy) goods and services from your suppliers that increase the market for the goods and services those suppliers sell to you.
Valid XHTML :: Valid CSS: :: Powered by WikkaWiki