Web 2.0 and Beyond: Facilitating Open Innovation in A Distributed Community Using Free Social Software Tools

I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business

Facilitating Open Innovation in A Distributed Community Using Free Social Software Tools

Claire Reddington, iShed & Ed Mitchell, Ed Mitchell Consulting

iShed is spin off from Watershed media centre in Bristol, to bring together media and R&D – investing in 6 SMEs to research into media blue sky stuff – including Aardman Animations.

Have used project blogs etc. for years. This time wanted to do something different.

Media Sandbox – looking at pervasive media – want to create a commmunity of interest and support a community of practice.

Quoted Charles Leadbetter

Three year project – three times one year. Want to learn and adapt.

Blogs, mailing lists, 3rd party apps like flickr, physical gatherings, workshops etc.

Preparation, launch event, open innovation, progress and final results…

Collaborative R&D with small SMEs is a big thing – they find it hard to make space to do this blue sky thinking.

By the community for the community – the media community helped shape the criteria for grant award

Question they posed – how can this online stuff help us measure (various success criteria)

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Julian Elve
Proactive application of technology to business

My interests include technology, personal knowledge management, social change

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