networks #

Starting the Journey to a Social Business

What benefit are companies getting from social? A recent McKinsey survey found that use and integration of social tools have had most impact, perhaps unsurprisingly, on customer-facing activities. Based on the responses of the companies that were most committed to the use of social technology, there are also large benefits to be found in the more operational and back-office functions, but that to get there, companies “must become better at engaging more employees, customers, and external partners through social tools, then capturing new benefits and measuring them in a systematic way“.