Case Study: A Whistlestop Tour Round Web Marketing 2.0
Will Wynne, ArenaFlowers.com
“Old” web marketing – paid search, natural search, retention marketing, PR, Affiliate Marketing, Comparison Shopping, Conversion Rate. Cost, Competition, Risk, Growth, SEO Optimised page <> Friendly page.
Using social media – video
Host clip of a BBC story, “About Arena” video, Show the team, shows that they do their own flowers, used for job ads, embedded in eBay listing using
Backend systems are all web-based, faster to change, cheaper to deploy.