Web 2.0: Who’s Afraid of Identity?

I’m at Web 2.0 and Beyond – Applying Social and Collaborative Tools To Business .

Who’s Afraid of Identity?

Tom Ilube, Garlik

Garlik aiming at the “mainstream digital consumer”

Explosion of personal data on the web in last 18 months. Equivalent huge rise in ID theft.

Consumers don’t understand identity management…

But people make decisions about us based on our web status…

And then the talk ended – mostly a “here we are” pitch for Garlik without actually saying anything about what they do…

Proactive application of technology to business

My interests include technology, personal knowledge management, social change